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The first and most important reason for GMB verification is dead simple – you won’t be able to manage your business information in Search, Maps, and other Google properties unless you verify it. Google has to confirm the physical location of your business and check whether you’re authorized to own a listing. Only after that will you be able to make changes to your business info across Google, view listing stats called Insights, upload new photos, publish posts, respond to customer reviews, and so on.
Moreover, GMB signals (proximity, categories, keyword in business title, etc.) make up 25% of all ranking factors in the Local Pack. This means that if you have a GMB listing, your chances of appearing in the Local Pack are much higher than if you just focus on ranking factors such as links, reviews, citations, etc. For this reason, it’s very important to have control over the information that’s included under your GMB profile.
The second reason why having a GMB listing is crucial is that, according to Google, verified businesses are twice as likely to be considered reputable by users. GMB profiles look more consistent and trustworthy when they’re optimized and edited by the actual owner.
The third reason is that verifying your business can protect it from anyone who might act as a representative of your business and claim the listing as their own. This is an example of pure and simple fraud so make sure you’re aware of such cases.
How to check if your listing is verified
If you want to check the business that is associated with your own Google account, you can use a special tool from Google.
All you have to do here is sign in with your Google account, choose the business you want to check, and then you will see its verification status.
Another way of checking business verification is to do it manually right from the search results.
This method will be of great help if your business listing was created by someone else and you want to claim it as your own.
What you should do is Google the business name and take a look at the Knowledge Graph.
If you don’t see the “Own this business?” option right next to the “Suggest an edit” button, the GMB listing at hand is verified.
In turn, if you can see that your business listing isn’t verified, it’s high time to do it. But first, you have to claim it. Here is how you can do it right from the search results, manually.
Claiming an existing Google My Business listing
1. Click the “Own this business?” button.
2. Then click the “Manage now” button, as shown below.
3. At this stage, you need to choose how exactly you want to verify your business. So, as you are reading this blog post, choose one of the 9 listed ways to verify your business and focus on the one that’s best for your type of your business and its location.
Who can claim or verify GMB listings
Only the business owner has the right to claim or verify a GMB listing. If you don’t own the business that you want to verify, you first need to ask the business owner to complete the sign-up process, and only then can you continue verifying the listing.
Note! You can request ownership of a business listing even if it’s already verified by another person. Here is a detailed guide from Google on how to do it.