If you’re at all familiar with search engine optimization, you’ve no doubt heard the term “keyword” tossed around. Keywords are an integral component of SEO. They’re divided into two primary categories: long tail and head. The former is particularly important for boosting organic SEO rankings.
Unlike head keywords, long tail keywords are, as their name suggests, longer. Moreover, they’re generally more specific and target a precise subtopic. As the benefits of long tail keywords continue to surface, marketers are searching for ways to properly integrate this practice. Below are some expert tips on how to choose the right long tail keywords:
Use Keyword Tools
Variations are key when it comes to long tail keywords. With that said, it’s prudent that you diversify your arsenal of research implements. There are various tools available, and by availing yourself of these many utensils, you’re more likely to target appropriate phrases. Google Trends, Keywords Everywhere and AdWord are touted as viable solutions. All in all, don’t be afraid to explore the unknown. The most unlikely sources could be home to your most results-driven keywords yet.
Consult Your Analytics
The proof is in the pudding. By deep-diving into your analytics page, you’ll discover which queries are being searched most often. Once you’ve pinpointed them, you can effectively create strategies that bode well for business growth. Best of all, locating these searches is a breeze. Simply locate your organic keyword referrals and scan the terms. You’d be surprised at the amount of unique long tail keywords that are contained in this private store.
When you’re aware of what inquiries people are asking, you can better identify your long tail keywords. Frequently asked questions provide a wealth of insight, and there’s no substitute for this enlightened approach. Some popular search engines that are ideal for this method include Yahoo Answers, Quora and Answers.com.
Analyze Your Competitors
Imitation is indeed the sincerest form of flattery, and in the business realm, it’s wise to emulate competitors. Visit their websites to look at any keyword variations they’re using. They wouldn’t be using phrases that aren’t driving traffic, so you can rest assured the data listed on their page will work in your favor as well. If you’re chasing a keyword, this tactic is particularly advantageous. As opposed to trial and error, you can save yourself the hassle and easily distinguish what works from what doesn’t.
Wikipedia is a treasure trove of useful information. This highly sought-after platform is applauded for its on-page optimization. Again, this is where copying successful strategies comes into play. The table of contents is especially convenient. The headings you see can be used as a fraction of a long tail keyword.
Use Google Search Suggestions
Content marketers have long turned to Google Suggestions to search for keywords. This tool has stood the test of time, proving that it’s both savvy and practical. The interface is straightforward, making it simple to browse phrases. Once you’ve located the Google search box, begin typing in your primary keyword. From there, Google Suggestions will suggest multiple variations. The most relevant search will appear first. If Google has given a long tail keyword its stamp of approval, you’ll no doubt find comfort in that.
Try Google Autocomplete
Google Autocomplete is a nifty tool designed for strategists and consumers alike. Once you selected your desired keyword, type it into the search box. The software then automatically completes the most commonly searched phrases. This utensil is beneficial to those who are attempting to remain in the vanguard of industry developments. Not only will you become privy to upward trends, but you’ll be able to identify promising fads as well. As a result, you can develop long tail keywords that hold a wide-ranging and long-lasting appeal.
Review Your Search Query Reports
Search term reports go a long way in the search engine optimization domain. By reviewing these records, you gain unmatched insight into your search queries. Moreover, you’ll learn which one of your advertisements are garnering the most leads. The more informed you are on these matters, the more successful you’ll be in devising future online marketing campaigns. Not surprisingly, long tail keywords go hand in hand with digital advertising.
Search engine optimization is an ever-expanding field that demands thorough understanding. Grasping the many aspects of this trade is equally as essential. Long tail keywords play an instrumental role in SEO, and if you opt not to employ this approach, you likely won’t reach your full potential. Fortunately, there are many professional insights on how to target, implement and adjust your long tail keywords.